Educating, Communicating, Motivating

A clear understanding of the causes, consequences, and solutions to global warming, as well as considerable changes in thinking and behavior, will be required to foster significant emission reductions and climate preparedness. This program engages in research on the latest individual behavioral and organizational change strategies pertaining to climate change. Our technical assistance utilizes the most effective means for educating, communicating with, and motivating behavioral change among households, government, businesses, and youth about global warming.

 

Our Social Capital project involves leading climate communications and social values segmentation research and has fostered the development of cutting-edge tools and methodologies to motivate engagement on climate issues. We offer communications and behavioral change workshops and assistance to train climate leaders in how they can better engage the American public in efforts to reduce carbon emissions.

 

Our Climate Master education programs include continual research on the most effective ways to educate and train individuals, business leaders, teachers and youth in the causes of and solutions to global warming. We provide action-oriented education programs tailored to businesses, individuals and youth. We also support communities in starting their own Climate Master programs.